Wednesday, August 15, 2012

How to create a Multi Column Page or Post in Wordpress with WP Easy Columns

I thought this may come in handy for people who are trying to pick up tricks on WordPress:

What are Keyword Search and Keyword Density?


What are Keyword Search and Keyword Density?
There have been many instances when I am at a meeting with a client discussing a website project, planning how to create and implement when they would ask – can you make sure that keyword search is enabled so that it climbs the Google ladder.  Most of the time, it is a catch phrase that they picked from some website or some news article without much knowledge as to what it really is and what is involved behind this.  Here is my stab from various articles that I have found online…

What is a keyword?
A keyword is essentially any word or phrase you use when searching with a search engine. The search engine does its best to match your words with the words on websites. The mathematics involved are complicated (and way over my head), but the first link you see in the search results should be the best match for your keyword, followed by the second best, and so on and so forth.

What is keyword density?
Keyword density is referred to as the percentage of certain word or words or phrase or phrases contained within the total number of words on a web page. Such word(s) or phrase(s) are known as keyword(s) or keyphrase(s). The keywords are, generally, targeted words that the users are most likely to type in the text box of popular search engines, like Google, to reach your website. The rule is simple. The greater the number of keyword(s) or keyphrase(s) in the text, the greater will be the keyword density. For instance, consider an article of 500 words, wherein the keyword “flower” appears 10 times. The keyword density of that article for the keyword “flower” is 2%, i.e., 10/500 * 100.

Why is Keyword Density Important?
Keyword density is an important parameter in your SEO (Search Engine Optimisation) campaign. The assumption is that the algorithm of search engines works in a way that favours ideal keyword density, i.e., if a user queries for a keyword, he will be shown the results of web pages that contain the keyword in an optimum density. The more near to the ideal keyword density, the higher the rank of that web page.
It was an over-simplistic method of getting the higher ranks for any website. However, over the years, the Search Engine algorithms have improved dramatically. They deploy different techniques of measuring keyword density and importantly, keyword density is not the sole factor determining the rank of a web page.

Here are a couple of reasons why keyword density is important:
1. The ideal keyword density will keep your web page in the good books of Search Engines. Otherwise, keyword stuffing or keyword inadequacy may lead to negative ratings from the Search Engines, which gets reflected in the Search Engine rankings.
2. The SEO experts consider keyword density as an important factor in determining the efficacy of their SEO campaign. The keyword density is a vital parameter for writing content of the web pages and the marketing articles submitted to the article directories.

What is the perfect keyword density?
The perfect keyword density is varies because different search engines employ different techniques to measure keyword density. Therefore there is no straightforward reply to this question. However, a commonly accepted figure of 2%-4% is generally advised by the marketers to the copywriters. Some strategists still rely on heavier keyword density (10% and even more).
The important aspect that should never be forgotten in the context of keyword density is that your keywords should not appear to have been stuffed in the text, which destroys its context. The quality of the content should not be compromised as the modern Search Engines lay a much greater emphasis on the quality in determining the perfect keyword density.
You can easily determine the keyword density of your text with the help of freely available tools. However, never lose focus on the richness of your content, which is both user-friendly, as well as Search Engine friendly.

A few tips for writing with keywords:
Use keywords in headlines and subheadings.
Use keywords in bullet lists.
It’s okay to use variations of and synonyms for your keywords.



Thursday, May 24, 2012

Cookies or no cookies?

Cookies or no Cookies?

What is a Cookie?
Cookies are small files placed on your computer, tablet or mobile device by a website or mobile app. The cookie has a unique ID assigned to your device, but does not contain any of your personal information like name or email address. It helps to navigate from page to page on a website, provide secure connections, and remembers preferences from a previous visit, when you return.

Per Directive 2009/136/EC of the European Parliament and of the Council, companies may require a visitor to their sites to explicitly provide their choice reqarding the use of cookies on that site. Providing explicit choice is driven by the implementation of this directive in each EU country. While compliance is directed to residents of the specific EU country, any visitor to the company's sites will need to respond to the cookie prompt.


Cookies On Our Websites:
Operational cookies: 
Websites use cookies to provide services that you request on their websites. These services include user log-in, managing the items in your Shopping Carts, setting language preferences and security protection. These are essential to the operation of the site.

Non-Operational Cookies / Web Beacons 
Companies also use cookies to provide other services or to help improve their products and services. This includes giving you the opportunity to provide ratings and reviews about our products and services, order free samples and print money-off coupons, link to Social Media sites, and setting controls for audio and video players. Information is tailored to you based on your preferences.
Some cookies provide us statistics about the number of visitors and the web pages viewed. This information helps us to design better content for you. You may refuse cookies, but this may limit your usability of the site and reduces our ability to improve our products and services and provide engaging content.

Managing cookies via your web browser:
Your web browser has settings that let you manage which cookies can be dropped onto your computer. To learn more about the settings, click on the link for your browser.

List of key browsers

Apple Safari: http://docs.info.apple.com/article.html?path=Safari/3.0/en/9277.html
Google Chrome: http://support.google.com/chrome/bin/answer.py?hl=en-GB&answer=95647
Microsoft Internet Explorer: http://www.microsoft.com/info/cookies.mspx
Mozilla Firefox: http://support.mozilla.org/en-US/kb/Enabling%20and%20disabling%20cookies
All About Cookies – More information can be found at All About Cookies: http://www.allaboutcookies.org/cookies/

Monday, April 30, 2012

Dedicated Servers

Since 2009, EUITSols has grown from website design, website maintainence, setting up a forum, setting up a blog to customized web applications, hosting and domain registration etc.  We are now in the process of offering 'Dedicated Servers' with fixed IP addresses to those customers who have specific bandwidth and load requirements.  We can set up the server, manage it, provide remote access and take regular backups as par your requirements.